Shannon Woodcock, MA, CFRE
HealthWorks! Kids' Museum St. Louis - Executive Director
Washington University in St. Louis - Adjunct Professor
Shannon Woodcock is an established executive director with extensive knowledge and real life experience in grant writing, fundraising (major gifts and annual appeals), marketing, event planning, program development, and management. Shannon started her career as a volunteer assisting organizations with events and volunteering to raise money for different nonprofits around the Nation. In 2006, Shannon accepted her first fundraising position as a major gifts fundraiser for St. Louis University’s Center for Advanced Dental Education. While at SLU the Center for Advanced Dental Education experienced one of its most successful fundraising years. In 2008, she applied for the executive director position at the Delta Dental Health Theatre and was awarded the position by a unanimous board vote. As executive director, Shannon oversees all aspects of the Theatre. She manages all community partnerships. She wrote the Theatre’s policies and procedures; upgraded financial management systems; plans and executes all fundraising and marketing plans, meeting each goal; reenergized and diversified the board of directors; created new funding partnerships; increased annual grant funding from $1500 to $35,000; increased attendance by 141% to 20,000 visitors and amplified overall community awareness. In 2011, she secured a $150,000 gift from Delta Dental, with which she managed the Theatre’s renovation. The grand reopening welcomed more than 1200 visitors in one day. She manages all Theatre financials, including a $500,000 annual budget. She is responsible for the creation of two innovative and highly regarded community events, The Great Candy Exchange and the theatre’s Knight of Smiles Gala.
Shannon is an alum of the Nonprofit Management program at Washington University. Once hired as executive director for DDHT, she sought out a prestigious program where she could expand her skill set while moving her organization forward. She completed her NPM certificate in 2010 and her Masters in 2012. In 2014, Shannon was added to the faculty at Washington University in St. Louis as an instructor in the Nonprofit Management Master’s program. She currently teaches Grantwriting and is redesigning the Marketing and Institutional Advancement course.
Shannon has been an active member of the Association of Fundraising Professionals since 2010. She is an alum of the 2013-14 Leadership St. Louis class 38. In 2014, she joined the Missouri Coalition for Oral Health Board of Directors and chairs the development committee. Shannon and her husband Chuck were married in 2007 and welcomed their son Lachlan in 2009.